With an active ad campaign unveiling season right now it is time for me to publish my ad for the Spring/Summer 2012 collection.
I usually like to take a little different approach when making the ad campaign so instead of the romantic story that would be expected from such a collection I decided to go the creepier way.
Since the collection developed a story of a woman killing her husband I decided to show both sides of that woman in the middle of an almost gloomy night in the moonlight. The white shows her innocence proving that she had to do it, while her shadow (carrying a knife instead of the purse) represents the real fury in her the night she committed the crime.
Which one do you prefer?
*NOTE* Click to zoom
Photography: Mario Dodovski
Model: Lily Donaldson
Styling: Mario Dodovski
I would love to hear your opinions on it in the comment box.
Since the collection developed a story of a woman killing her husband I decided to show both sides of that woman in the middle of an almost gloomy night in the moonlight. The white shows her innocence proving that she had to do it, while her shadow (carrying a knife instead of the purse) represents the real fury in her the night she committed the crime.
Which one do you prefer?
*NOTE* Click to zoom
Photography: Mario Dodovski
Model: Lily Donaldson
Styling: Mario Dodovski
I would love to hear your opinions on it in the comment box.
